Management Team

Jimmy Jia

CEO and Co-Founder


Jimmy Jia is Distributed Energy Management’s chief strategist. He is responsible for ensuring that the company's strategies are clear both internally and externally and that the organization has sufficient resources to pursue them. He also builds key strategic partnerships to leverage the reach of DEM’s business solutions.

Jimmy has spent many years helping businesses strategically manage their utility budget speaking frequently on the Smart Grid and Intelligent Buildings throughout the Pacific Northwest. As a faculty member of Pinchot University he offers the Sustainable Energy Solutions Certificate nurturing the next generation of business energy managers. Cambridge University Press recently published his co-authored book, Driven by Demand: How Energy Gets Its Power.

When not pursuing his energy optimization dreams, Jimmy plays violin and enthusiastically enjoys music in whatever venue or medium it may emerge.

Jimmy holds a BS and MS in Material Science and Engineering from MIT and an MBA from Oxford University. He is the current Chair of the MIT Enterprise Forum of the Northwest and holds patents in laser machining.

Jimmy's Linkedin

Carey Gersten

Director of Market Development


Carey Gersten leads Distributed Energy Management’s client cultivation. He is responsible for ensuring North American businesses understand the importance of clearly aligning utility resource management with business strategy for success.

As a nationally certified Sustainable Building Advisor, Carey leverages 30 plus years of experience advancing innovative business solutions with companies ranging from Fortune 100 to start-ups including Microsoft, Brooks Sports, Statistical Sciences and Geographic Data Technologies.

He currently serves on the board of the Beacon Food Forest, an internationally recognized sustainability project in local food justice. When he’s not helping the neighborhood you can find him pedaling long distances or skiing the backcountry of the Pacific Northwest.

Carey earned a BA from Colgate University with independent studies in London, a MBA from Boston University and performed graduate work in the application of computer technologies at Wesleyan University.

Carey's Linkedin

Chad Evans

Director of Special Projects


Chad Evans directs Distributed Energy Management’s special initiatives with clients and partners. He interacts with energy, business and environmental communities developing commercial opportunities that exemplify the value of utility management when aligned with an organization’s goals and performance metrics.

Chad has worked in city government, banking, insurance and the performing arts including acting and producing. Combining his professional experience with interests in renewable energy and communication, Chad readily conveys DEM’s passion for sustainable energy and creative solutions to the business world.

Chad produces his own high level of energy as an avid cyclist, runner, hiker, and get-me-outside type who loves to travel the world. This includes studying Italian, drinking fine craft brews and meeting people from other cultures. And when he’s around town The Nature Conservancy and The Mountains to Sound Greenway Trust gets his volunteer time.

Chad holds a BA from Western Washington University in Theatre Arts and an MBA in Sustainable Business at Pinchot University, including a Certificate in Sustainable Energy Solutions.

Chad's LinkedIn



Jameson Morrell

Customer Engagement


Jameson Morrell supports our client engagement team. He ensures clients receive the utmost attention developing, aligning and executing their business utility productivity and resiliency strategies for optimum outcomes.

Jameson has nearly 20 years of experience designing and deploying transformative programs with executive positions including Vice President in financial operations at Bank of America and Vice President of Knowledge Management with Deutsche Post DHL. At the latter he spearheaded the company’s global sustainability and energy performance initiatives and consulting practice.

Within his current responsibilities, Jameson is the founding partner at Averdi Group and works with global organizations as a strategic consultant with CH2M HILL. Jameson also founded Link(206) a Sustainable Seattle (501c3) program with a specialty focus on assisting local Seattle start-ups and neighborhood businesses initiate operational resiliency for broad triple bottom-line success.

Jameson Morrell lives with his family in Seattle and is often seen outdoors coaching soccer, hiking in the mountains or playing on the water.

Jameson earned a dual B.S. Philosophy and History at Kansas State University after serving with honor in the United States Army. Later in his career he received a Certificate in Sustainable Business from Pinchot University.

Jameson's LinkedIn